Teknosa

ELECTRONICS STORE OF THE FUTURE

Challenge

Teknosa needed a game-changer to stand out from encroaching competitors and lead the Turkey technology market.

Strategy

With a theatrical feel, the new store design raised the profile of the product from a basic commodity to desired necessity. The heart of the store focused on weekly product launches, educational activities, and fun and games for the kids, creating an entertaining experience that also provided reason for more frequent return customer visits.

Adding flexibility to the store design, we created a space with the ability to change SKU counts and depths as demand changes. We also designed and oversaw the manufacturing of custom fixtures to best display the products, and selected store lighting to showcase the products, while also reinforcing the theatrical nature of the overall aesthetic.

Result

Sales exceeded expectations, and the store raised the bar of entry for foreign competitors attempting to enter the Turkish market.